Are You Ready To Harvest Trust With Your Perfect Customer? Learn These 5 Tips On How To Grow Your Audience: #Episode 13

😊Welcome to "Harvest without the Hustle," where we empower Christian network marketing women to thrive without sacrificing family and friend time. 

😊Join me, Ginny Hatfield, your hostess with the mostest, a farm wife, mom, grandma, a certified radiant leader and Kingdom keynote speaker as we dive  into 5 tips to grow your audience authentically.

🤔 Close your eyes and Imagine having 1000 followers, with 100 of them consistently buying from you, versus 10,000 followers with zero engagement.

 🤔 Which would you choose? It's not about numbers; it's about genuine connections.

👩‍🌾 Just as a farmer prepares the soil before planting, we too must prepare our market research before reaching out. Discover your perfect customer's pain points and tailor your content accordingly. 

✅ Dive in and learn the 5 tips I give you to learn how to have your perfect customer find you and trust you enough to start buying from you. 

❓Ready to escape the hustle? Click the link below ⬇️ to discover how our community can support your journey. Let's cultivate abundance together. See you in our coffee ☕️chat 

Click Here to check out the Sneak Peek and find your 30 day done for you social media posts and set up your coffee chat with me. 

🎯 Schedule Your "Encouragement Chat" with me HERE

🎯Get your sneak peek inside the most powerful network marketing business for Christian Network Marketing Women here!

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🎯Email me at ginnyhatfield87@gmail.com

Transcript

Here's a really quick idea of a quick pattern to build to get people interested in wanting to know more about your community or product.  

Go into your community, take a screenshot or several screenshots of teammates and shout out your teammates that are having breakthroughs and advancements in their busiLet me ask you this question. Which would you rather have 10,000 followers with zero buying from you or 1000 followers with 100 of them buying from you consistently?

So why am I asking you this question? Because as I was out walking yesterday I was watching my one son getting the chisel plow ready to start plowing up our land to start preparing the soil for planting our crops here in the next 30 days.  I also realized that the network marketing industry also has a preparing season before we plant and then go into our weeding season before we ever get to our harvest season. YOu can’t have a harvest season without first preparing for your planting season, and you cant have a harvest season without first planting, You also cant have a good harvest if you don’t spend time weeding out the weeds of what doesnt work for you.  Only when you do these seasons in order will you have an abundant harvest. It also doesnt happen immediately you have to put in a season of time of showing up consistently doing the work before you get your abundant harvest.

THe preparing season is where we spend some time in market research really discovering not only who are perfect customer is but also who we are and what we are going to offer to those perfect customers when they come across our social media profile on our social media platforms.  

Welcome to Harvest without the Hustle, friend, where we are going to answer that question today for you and give you 5 tips on growing your audience without the hustle and being overwhelmed.  Because here at Harvest without the Hustle, we show christian network marketing women how to make money without sacrificing your time with your family and friends. 

Hi I am Ginny Hatfield, your hostess with the mostest, I am a farm wife, farm mama, and a farm grandma, a certified radiant leader, a certified Kingdom keynote speaker and an ambassador for a community of christian entrepreneurial  women which is the secret sauce of my success because when I learned how to leverage the skills and talents of the christian women in this community and plugged my perfect customers into this membership, not only did I grow but my perfect customers grew also. 

So friend, grab your favorite beverage, hit the follow button, download this episode as you are going to want to come back or share it with one of your struggling network marketing friends later.  And let's dive into Episode 13 and learn the answer to that question and 5 tips on how to grow your audience without the hustle and being overwhelmed?

First thing you have to remember is its not about how many followers you have on Social media.  Its how many of your followers you have that are buying from you. 

How do you get this trust from your followers so that they start following and  buying from you?  By showing up consistently, being the true authentic you and giving them answers to their pain points through the content you are sharing with them. 

So the first place your going to make sure you have to set up correctly is your storefront,  What is your storefront? Its your social media platform that you are speaking from.  

Think about this, if you go downtown to where you live and you are walking along the sidewalk and you start to peer into the store from the sidewalk and look through the window what do you see?  You see the sign on the front of the store. It lets you know the name of the store and usually what it's about.  You are not going to walk into a florist shop to buy a dress, correct?  No, you are going to go into the shop that sells dresses?  

Next you are going to look into the window and see what kind of dresses they sell.  Is it formal wear or is it just regular everyday clothes? If you are looking for formal wear for your daughters prom you are not going to go to your local dress shop that sells business attire. Right?  You are going to go to the bridal or special occasion store to buy that prom dress for your daughter. Correct?

Well its the same way with your storefront or social media platform online. 

Your profile needs to let your perfect customer know what you are all about and how you are going to help them with their pain points.  

So the first step is you need to do some market research to find out who your perfect customer is and what their pain points are so you can offer them solutions for their pain points. 

  Which means you need to know exactly who your perfect customer is?  Who are you talking to?  What do they want?  What are their pain points? What is keeping them up at night? What are they worried about? 

Heres a tip, when I learned this secret, your perfect audience is you a few months back of where you have grown from that point to today.  What you did 6 months ago to get to where you are today and how you have made progress.  That set me free to show up as the true me with a vision and the confidence to help my perfect customer with their pain points. As you simply share how you went from that place to where you are now and share through your content how you went there and the thoughts and actions you took to get you to where you overcame your pain points.  People will be attracted to you and will follow you, start trusting you and when they start trusting you they will want to have what you got from frustration and overwhelm with no growth  to confidence and growth they see in you, is what they want for themselves.  

FOr instance my perfect customer is a worn out christian network marketer that has been in the network marketing industry for some time could be a few months or a few years and she is broke because she keeps trying every shiny object that she sees on her social media platforms, she is stressed out because she is only surviving in her business because she still has room on her credit cards but the credit is getting limited, her husband has no idea how much credit card debt she is in.  She's doing all this busy work but not getting any results, she is so focused on her business that she's totally ignoring her family, she's making her business her first and last thoughts instead of spending time with God and her family and her friends.  She's tired and overwhelmed with no real vision or direction in her life, she has no plan of action, no real set IPA’s Income producing activities to consistently move her business in the right direction, she doest know who she's searching for or talking to. None of her family and friends get her because they don’t understand her desires of her heart that God has put inside her to be more than just a wife, mom and employee to work a 9-5 job every day.  She wants more out of her life.  She sees herself deep down as having an impact and making real impactful changes not only in her life, but in the lives of her children, her husbands, her community and even the world.  

When you get this mindset that your  storefront, your social media platform profile is going to make you millions of dollars. You are going to show up differently on your social media platforms in a way of service instead of trying to get people to buy something from you.  Because you know the more you serve others with value first the faster they will get to know, like and trust you. 

The second action you need to take on your social media platform profile page is to make sure you have a strong CTA- which is a Call to action.  

This is where you are going to have one link that you are going to direct everyone to first.  This is your freedom machine working for you 24 hours a day, 7 days a week. 

People are so used to being told what to do.  Think about it, as children our parents tell us what to do, we go to school and our teachers tell us what to do, we get a job, and our bosses tell us what to do.  So people are conditioned to do what you tell them to do. 

So tell your perfect customer what to do.  Tell them the next step of action to take.  Thats why I tell you at every end of my podcast, to click the sneak peek and check out the leverage in the membership of GPA (girls power alliance) that I am part of.  This is how you can see the power or leverage of the membership and get into a personal phone call coffee chat with me so I can help you get over your overwhelm and hustle and help you start making money to pay off those credit cards! 

This also is  how you get your perfect customers to get onto your email list which is the true secret sauce of being out of overwhelm and hustle and a never ending source of being able to share your secrets of success with women that truly get you and want to hear from you.  This is one of the best ways of continuing to build that know, like and trust factor with your perfect customer. 

These are the gals that have raised their hands and given you their name and email address and said yes, I want to hear from you often!  I want to know more of what you have to say, I like you and I trust you are going to help me get over my pain points and get me to enjoying and loving my life again! 

CTA’s will set you financially free.  give you back your time freedom to enjoy your time with your family and friends instead of being in the hustle and overwhelm.

3  the third tip is Relatable Content to your perfect customer

First don't overthink this.  Remember you have already done the hard part,  the market research. So now you get to show up and share by simply story telling.  Share a story and give value on what  they can relate to, who you are, and simply cover a pain point of theirs and show them a simple solution.  When you bridge the gap from their paint point and show them a simple solution. You will have their know, like, and trust factor. 

Remember Your content equals your connections which equals currency for you.   

Here's how you are going to do this:  YOu are going to create a 5 second, 45 seconds, and 1 minute video, 3 videos a day every day for the next 90 days which is going to give you over 270 evergreen content which is going to work for you 24 hours a day, 7 days a week and bring you gals that want to know more how you can help them get out of overwhelm and being broke to making money and having the time freedom with their family and friends.  

Yes you heard me you are going to do videos, why because its the fastest way to connect to your perfect customer.  They hear your voice and conviction.  It builds the fastest connection point.  

Now you can do 3 regular posts, for example a selfie with maybe what you have learned from a training that gives insight and value into what you are about, or a selfie with an activity you are doing with your family or friends so that they can get to know you better.  A color block post where you post a quote or a sentence from a training that had an impact on you.  

These might be easier for you to start with but it will be a slower start than if you just get brave and go for it by jumping in and starting to do quick videos for your relatable content. 

In the GPA membership that I am part of we actually have a 30 day done for you social media posting plan to help you get started to being successful on your social media platform when you open up a membership with me. You can check it out in our sneak peek in the link below in the show notes. 

Relatable content plus with a strong clear CTA is your freedom machine its going to give you a connection point with your perfect customer and give them the next action to take to move them from their paint point to success with you being their guide. 

Remember Leaders guide they don’t force.  By leading with the next step people will do the next step when there is something in it for them.  

Here's a tip also.  Time block in your schedule a couple of hours in one day, get yourself 7 to 21 different tops and do your videos all in one bunch.  Put them in your draft section of your social media platform, then go in and post your first video of the day, wait until you have about 20-50  on views on your post, then post the next video, as you don’t want your videos competing with one another.  Let the algorithm do the work for you, they will push it out for you to the gals that are looking for your type of content.  The more videos you have out there the faster the algorithm will pick it up and push it out there.  Also one of the videos should be about your opportunity, one about just value for your perfect customer, and the other one make it a fun one, maybe just about something about you. 

Number 4:  Being Consistent

Why is this important?  Because when you don’t show up consistently, your algorithm has to start all over which slows down your reach to your perfect customer getting to what you are sharing on your storefront of your social media platform. 

Remember you are creating content to reach new people, not for your relatives and friends that are never going to get out of their comfort box and make changes to improve them or their lifestyles.  So it really doesn't matter what they think about what you are posting.  When you get this mindshift change you will receive the power of confidence.  And that will set you free! 

When you don’t show up consistently its the fastest way to lose money! 

5:  Patterns

You need to post the same time each day.

Why?  Well think about it, you go to social media during certain times of the day.  Its a pattern for you, most of us get up and look at our social media and do a quick scroll as we are getting ready for the day.  So set up a pattern for your perfect customer as to when they are going to see you showing up. 

THis is one of the quickest ways to make your perfect customer feel good about you and feel safe with you. They know you are always going to show up and give them thoughts and value for the day. 

   If you don’t you have lost those perfect customers when they were just starting to feel safe with you.  

How do you know when your audience is listening to you? 

 YOu can go into your insights in your social media platform and find out what time your audience is showing up to hear from you.  My audience shows up between 6 and 10 am the most.  So thats why my first two pieces of content go up between those two time areas of the day.  Then I share my other content piece later in the day between 3-5 pm or sometimes between 5-7 pm as thats a second or third time of the day when my audience scrolls through their social media platforms. 

Remember you have to plant your business daily in order to have a harvest in 90 days.  Just like a farmer needs to plant his corn in May in order to start harvest in September.  Its going to take 90 to 120 days of consistent planting and weeding out what works for you and what doesnt work for you to attract your perfect customer in order for you to have your harvest of abundance of your perfect customers leads coming to you and asking for more information. 

nesses in a shout out video. 

This shows your perfect customer that if you are celebrating others that you are going to be there for them too when they connect up and join your business.  You are going to help and celebrate them too! 

Also one of the quickest ways to get your perfect customer into your inbox or email list is by showing up in stories every day consistently.  This is how you get into daily communication with your perfect customer by showing up and giving them the opportunity  to get to know, like, and trust you through your stories, and then by you going in and commenting on their stories and posts.  

So heres a quick recap: 

1.  Get your storefront your social media platform profile page up and showing your perfect customer what you are about and how you are going to help them solve their pain points
2. Have a strong CTA  -your freedom machine link to tell your perfect avatar what to do next. This is where the money is being made where your perfect customer clicks on your link because they trust you and want what you have and trust you enough to give you their name and email so that they can plug into what you're offering them as a solution to their pain points. 
3. Have relatable content-you have to be relatable in your content and make that connection with your perfect customer. This is where you build the know,  like and trust factor.
4. Consistency is the key-this is where trust factor is built up with your perfect customer. 
   
   
   
5. Patterns-give you the opportunity to make sure you show up every day so that they become familiar with you and you become familiar with them. 
   
   Which makes you become more relatable to your perfect customer and them more relatable to you as this will enable your perfect customer to open up  and share more about their pain points to someone who they know, like and trust. 

Ok so as a good leader I am going to give you your next step of action if you are someone that is done with being in the  hustle and overwhelm and wanting a simple solution and the secret sauce of leveraging a community of powerful christian entrepreneurial women into helping you have more  time freedom of being able to enjoy your family and friends again, while plugging into a done for you 30 day social media content, 24 hour 7 day a week content working for you.  

Click on the 24 hour sneak peek below in the show notes below or simply go to bit.dot.ly/forward slash harvest not hustle and  I will spell that out for you bit.dot.ly forward slash H.A.R.V.E.S.T.N.O.T.H.U.S.T.L.E 

Once you are in I will be able to connect up with you and set up a time to connect and have a coffee chat with you to thoroughly go through how you can get your relatable content plan of action up and going and help you set your planting and weeding action plan season up  so that you can have a harvest of abundance in 90 to 120 days of consistent action of having your perfect customer drawn to you and getting to know, like and trust you.

Bye for now friend, and I look forward to getting to know you better in our coffee chat together.